Analysis of The Development Strategy of The Nosarara Nosabatutu Peace Monument Tourist Attraction in Tondo Village, Palu City

Abstrak

The tourism sector is one of the potential drivers of the regional economy that is worth developing. The Nosarara Nosabatutu Peace Monument tourist attraction in Tondo Village, Palu City, is a destination that portrays the cultural and religious diversity of Indonesia, with the number of tourist visits recorded at 731 people and the highest visits occurring in January and October. This study aims to identify internal and external factors and to formulate a development strategy for the attraction. The study uses a qualitative method with SWOT analysis through the Internal Strategy Factors Analysis Summary (IFAS) matrix and the External Strategy Factors Analysis Summary (EFAS) matrix. Data were collected through observation, interviews, documentation, and questionnaires directed at informants selected by purposive sampling, namely managers and tourists. The analysis shows a total IFAS score of 3.04 with a strengths-weaknesses difference of 1.72, and a total EFAS score of 2.82 with an opportunities-threats difference of 1.62. The coordinate point (1.72; 1.62) is located in Quadrant I of the SWOT diagram, so that the most appropriate strategy is an aggressive strategy or a Strengths-Opportunities (SO) strategy, namely leveraging strengths to seize opportunities through the improvement of area management and service quality as well as increased government support in the form of providing facilities and infrastructure and pleasant spatial arrangement. These findings are expected to serve as input for the regional government and managers in the development of tourism in Palu City.